The Priority Goals are necessary for bridging the gaps between the identified opportunities and the future economic success of the region.

Agriculture and Agribusiness

The Asian century megatrend and the region’s competitive advantage build a compelling case for investing in the region’s agriculture and agribusiness. A Priority Goal is therefore to actively capitalise on this opportunity and build an export-oriented cornerstone industry for the region.

Branding and Lifestyle

The Asian century, ageing and urbanisation megatrends all point towards a future where a high amenity lifestyle is increasingly sought after as a trade commodity, either through migration or in conjunction with tourism. A Priority Goal is to foster this valuable lifestyle amenity and develop a brand that showcases the region’s amenity and clean and green qualities to promote a range of products including tourism, food and timber products.

Transport and Logistics

Efficient transport of products to market is critical to maintaining and enhancing a competitive advantage in traded goods. A high Priority Goal is to ensure that transport and logistics networks are developed to their full capacity so the region is both connected and hardwired to Asia’s growing markets.

Health and Education

The Asian century, ageing and urbanisation megatrends point towards a rising demand for health and education services and the region has strong health and education facilities due to its role as a service centre for the wider South West region. A Priority Goal is to transform these existing strengths into a tradeable industry through support of the lifestyle brand, and traded health and education products for international and domestic markets.

Emerging and Transforming Industries

The Asian century and digital communications megatrends present the opportunity to grow a range of industries that can maintain the region’s diversity, build resilience and support inclusive growth. A Priority Goal is thus to foster emerging industries such as creative industries and the arts, and transformation of traditional industries such as timber and mining.