Bunbury Geographe Tourism Update

Bunbury Geographe Tourism Update

South West for Asia Report

Insight into enhancing tourism experience

How can Australia’s South West be made a more attractive place for visitors from Asia? The South West Development Commission recently teamed up with Bankwest Curtin Economics Centre and Australia’s South West to find out!

The findings from the research project are located in the report that was launched in Busselton last month.

The South West for Asia: Promoting tourism product development in Australia’s South West tourism region for Asian markets report examines the experiences and social media needs of Asian visitors as a critical growth market for WA’s tourism sector.

Key recommendations include promoting Australia’s South West as a unique, clean and diverse natural environment, building social media experiences into food, marine and wildlife tourism activities, and raising awareness of iconic attractions.

 

Trio of international tourism trade events bound for Perth in 2019

Thursday, 8 November 2018
Minister’s office – 6552 5600

Western Australia will host three of Tourism Australia’s major travel trade events in 2019.

Corroboree West will connect Australian tourism operators with international frontline travel sellers from countries including the United States of America, Canada and New Zealand, and countries in the United Kingdom and Europe.

The event will be held from October 8 to 11, 2019 and joins two other major Tourism Australia trade events to be held in Perth next year; the Australian Tourism Exchange (ATE 19) in April and Dreamtime in December.

About 3,000 delegates are expected to attend ATE 19, which is Australia’s largest annual tourism trade event.

The Dreamtime program, to be held in Perth for the first time, will involve more than 100 international conference and incentive buyers.

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Road trips to star in global tourism campaign

Friday, 19 October 2018
Minister’s office – 6552 5600

A new global tourism campaign was launched today in Perth, promoting driving holidays in Western Australia.

The campaign proposes the considerable size of the State should be viewed as an advantage, and highlights how its size provides an opportunity for people to experience a variety of destinations as part of a road trip.

Showcasing WA as the ‘Road Trip State’, the campaign will be launched domestically and in nine international markets – Singapore, Malaysia, China, Germany, the United Kingdom, Hong Kong, Japan, New Zealand and Indonesia.

It will also encourage Western Australians to holiday within the State with print, radio and digital advertising being rolled out in the domestic markets next month.

The campaign will promote a range of self-drive holiday routes across the whole of WA, including regional areas. It will feature information on distances and accommodation options, from camping or ‘glamping’ to hotels and apartments.

Each road trip route highlights experiences unique to that particular region, including attractions and local history as well as gourmet cuisine and adventure options.

Visitors will also be informed of the best time of year to view nature and wildlife, such as whale watching, sea turtle nesting and wildflowers in bloom.

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Western Australia launches bid to attract more visitors from India

Monday, 22 October 2018
Minister’s office – 6552 5600

Tourism Western Australia will target India in a bid to attract more international visitors to the State.

Tourism Minister Paul Papalia, who is in India, is set to announce Tourism WA had committed funds to market Western Australia in India for the first time and would soon appoint a dedicated marketing representative based in Mumbai.

The Minister is also holding key meetings with, and delivering business cases to, six Indian airlines in a bid to attract a direct service between India and Perth.

India is currently WA’s 10th biggest market in terms of visitors, with the State attracting 28,200 Indians in the year ending March 2018. Those visitors spent $68 million during their stay in WA, making India the ninth largest market in terms of spend.

With a population of more than 1.3 billion people and a growing middle-class, India has the potential to grow into a key market for Western Australia.

The first activity promoting WA in India will focus on cricket. It will include a co-operative marketing deal with Thomas Cook, offering travel packages to Perth for the first-ever cricket test match at Optus Stadium, from December 14 to 18, 2018.

Activities to do and see around Perth, Fremantle and Rottnest Island will also be showcased in India through visiting sports media, social media influencers and media content partnerships during the historic Perth test.

Renowned Indian cricket commentator, Harsha Bhogle will share his experiences with his millions of followers on social media throughout the duration of his stay in Western Australia for the test.

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Indian Government in discussions with Western Australia over direct flights

Thursday, 25 October 2018
Minister’s office – 6552 5600

The Indian Minister of State for Civil Aviation Hon Jayant Sinha has met with the Western Australian Tourism Minister Paul Papalia to receive further commitments from the Western Australian Government to establish direct non-stop flights between India and Perth.

The Ministers said the discussions were positive, agreeing there would be benefits for both Western Australia and India if a direct service was established. The chairman and managing director of Air India, Mr Pradeep Kharola was also present at the meeting.

India is already a fast growing market for Western Australia with the number of visitors increasing by 38 per cent from the year ending December 2015 to the same period in 2017.

The Western Australian Government has recently committed funds to market the State to Indian consumers for the first time and has appointed a dedicated marketing representative based in Mumbai.

Air India agreed to explore the business case for the route.

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